Trukai is one of PNG’s iconic household name over many years. The organisation was initially incorporated as “Rice Growers-Australia Pty Ltd” on February 17, 1970 and later changed its official registered name to Trukai Industries Ltd in October 1998.
Trukai is the leading supplier of rice to Papua New Guinea for 50 years. The name Trukai originates from a phrase in local Tok Pisin language “trupela kaikai”. When translated it literally means “really good food”.
Legend has it that Trukai logo was originally inspired by a traditional PNG mask from East Sepik Province. The traditional PNG style face mask represents our pride in our history, culture and heritage.
The Trukai mask is captured “smiling “, symbolic of the satisfying taste that our product brings to families across PNG and the trust gained from providing high quality products.
Trukai's main operations base is located in Lae in the Morobe Province, with five additional sales centres throughout the country.
Trukai currently manufactures two mainstream brands of rice in the country: Trukai rice and Roots rice. Under the Trukai brand, we have Trukai Medium grain, Jasmine and Natural Brown rice. Under Roots we have Roots medium grain rice and Roots long grain. While its other brand is Wantok Rice.
Trukai Industries is two thirds owned by SunRice Group. SunRice is a global food business and one of Australia’s leading and most trusted food exporters with sales, marketing and operations spanning the globe. Trukai is also proudly owned by the people of Papua New Guinea through the Melanesian Trustee Services Limited (MTSL). MTSL (hyperlink to MTSL) are the trustee managers of Pacific Balanced Fund (PBF) and its 22,000 national shareholders.
Our Manufacturing Head Quarters is located in Lae, Morobe Province. Our Corporate Head Office is located in Port Moresby, National Capital District. We have a total of 11 Distribution Centers strategically positioned nationwide to better serve our customers and consumers. We have 35 sales locations across the country. We have one of the most extensive supply chain distribution networks in Papua New Guinea. We support food security by providing Papua New Guinean’s easy access to affordable rice.
We at Trukai believe in giving back to the community in which we live and operate in because the community supports us. Trukai supports a wide variety of community activities and programs for the disabled, the homeless & less fortunate, achievement recognition awards, sports, education, and medical projects.